fbpx

The digital tools that I use to market my art

Some of the resources listed in this post are FREE, however, the post also contains some affiliate links. That means that I may earn a commission if you make a purchase through one of these links.

I’ve been marketing my own art online since early 2013, and have sold just over 100 original paintings online since I started.

I’ve tried a variety of different methods of marketing my art over the past seven and a half years, some worked for a while and stopped, other methods and platforms have emerged that have worked consistently well. 

The secret to online marketing is definitely consistency, which is sometimes difficult to achieve when life pulls at you from lots of different directions, but there are tools that can help you achieve consistency with a little more ease.

These are my favourite tools that work consistently well for me, and help reduce the load of things to do.

Website

Hosting

I have used Dreamhost to host my websites from the start of my website building experience and have been consistently impressed with their reliability, support and reasonable prices.

I recommend them because:

  • they are about as green as a hosting company can be and consider the environment in their business decisions
  • they offer very good value for money
  • they have a 100% uptime record
  • they are easy to use and offer a 1-click install for WordPress
  • they give you a FREE .com domain for your first year of hosting

Their shared hosting starts from US$2.59 a month, which works out at about ZAR39.00, if you pay upfront for a year.

If you want to host more than one website, or need more than one email address, their unlimited shared hosting, starting at US$4.95 a month is a better option.

Explore Dreamhost’s hosting prices and options here.

Content Management System

A content management system is software created to help you create, manage and modify a website. It is basically a tool that helps you create a website without having to know how to code. It is the infrastructure that you build you website within.

The CMS that I recommend is WordPress. It is free and open source.

There are other content management systems out there, but I would always choose WordPress because, unlike Wix, Shopify and Squarespace, there are no monthly charges, and,  because it is extremely popular, there are many free (and some paid) third party plugins that you can use to customise and extend its functions.

Did you know that 30% of all websites are built with WordPress?

If you are a complete beginner and need step by step instructions to set up a WordPress website, this series of WordPress tutorials from WPBeginner are FREE.

WordPress themes

I’ve tried a lot of themes over the years. I now use a paid theme called Divi for my website for the simple reason that I can customise it to suit my needs exactly.

It’s not necessary to buy a theme to get started though, and there are some very good themes available for free.

My favourite free themes

Astra

OceanWP

Chaplin

When using a free WordPress theme for your website, using a page builder will help you customise it. Before I started using Divi builder, I used the free version of Elementor and found it to be pretty easy to use. You can download it from within your WordPress dashboard in Plugins.

Paid themes

If you are looking for something that is completely customisable, you will need a premium theme, and the best of the bunch, in my opinion, is Divi. 

Divi Theme

Divi gives you full control over every element of your site, and its built-in page builder makes it very simple to use.

Some of the benefits of the Divi theme include:

  • it allows you to build your website visually with its powerful Divi builder
  • you can build reusable templates to use on other parts of your website
  • it’s fully responsive, so your website will look great on all devices
  • the support is excellent, so if get stuck, there will be someone to help you
  • there are a multitude of tutorials available online to help you build your site

If you work with me to design your website, I include Divi theme in the package with lifetime updates. (Value of US$89 a year – approximately ZAR1300 a year.)

Online marketing tools

The no.1 marketing tool I use for selling art online is my email list. It enables me to speak directly to my fans, collectors and clients directly in their email inbox. You don’t get much better than that.

For mailing list I use Mailchimp, which is free to use for up to 2000 subscribers.

Social media

Social media can be fun, but it can also be very distracting. I try to use it strategically to direct traffic to my website and use a prominent call to action with a lead magnet on my site to encourage visitors to sign up to my email list.

Scheduling social media posts ahead of time is the only way that I can stop it from taking up too much time on a daily basis.

Facebook

I schedule Facebook posts within Facebook in the publishing tools option in the navigation menu of my page.

Instagram

For Instagram I use a free tool called Later to schedule posts up to a month ahead. Another  benefits of using Later is that I can save groups of hashtags for different categories of post to use again without having to type them all in, and I can set up your Instagram posts on your PC.

Later

Later also has a free phone app, which is convenient for uploading images from my phone once I have edited them in Snapseed (another very useful app).

Keeping organised

For planning, tracking my art inventory and writing, I use an amazingly adaptable online tool called Notion.

I have created a few Notion templates that you may find useful, and will be making videos tutorials on using them sometime in the near future. Find them here.

For a monthly digest of my best art marketing tips, sign up for my monthly email.

Tracy Algar is a visual artist, web designer and online marketing specialist who has been selling her work online since 2013. For more tips on marketing your art online subscribe below.

Digital Strategy – part 2

Digital Strategy – part 2

Part 2 of a 4 part blog series that takes you through the steps you need to follow to create a digital strategy master plan and then to get on with implementing it.

NEED A WEBSITE?

Competitively priced custom made WordPress websites to sell your creative products or services. 

Pin It on Pinterest

Share This