SEO for artists
Can you be found online?
I’m not talking about people who you give your website address to. I’m talking about the billions of people out there who may be searching for something that only you can make. If you can’t be found online, they are not going to know that you even exist.
As the world shelters at home from the unfolding crisis around us, it is more important than ever to have a strong presence on the web. While in South Africa it may be impossible to ship art at the moment, that is going to change at some point in the near future as the country puts some effort into resuscitating the economy and couriers and postal services will once again carry non-essential goods.
It’s going to be a while until we go back to First Fridays and art festivals, and until we welcome the tourists with bulging wallets back into our galleries and shops. To fill in the gap between now and some semblance of normality, it’s time to take your business online, and to take it seriously.
Let’s get you set up to be found by your potential collectors online.
Before we began this process of improving your online presence, I gave you a preparation worksheet to complete. Refer to that worksheet now.
When you write copy for your website, you will want to use keywords to help Google know where you fit in to the web of information that can be accessed via searches.
The plugins that I suggested in last week’s post will help you do this.
Who are you talking to?
Another thing to bear in mind when writing your copy, is that you want to be writing for your ideal client or collector. Once again, use the notes that you have made in the preparation worksheet about who your collector is to write especially for them. You aren’t writing the copy for you, you are writing it for them. What helps me when I’m writing copy is to write it as if I’m speaking to one person, and that person is my ideal collector or client.
You made a list of 12 keywords in your preparation worksheet. Let’s get that back out and take another look at it now.
From the perspective of your collector avatar that you outlined in the worksheet, which of the keywords would they use to find your work online, if they didn’t know your name or hadn’t heard of you before. Just pick two for now.
Go to Ubersuggest.
Type in the first keyword and hit search. See what keyword suggestions Ubersuggest comes up with and choose those that are appropriate to you and your work. Pay attention to those keywords who are shown as easy to rank for, i.e. the last column is green and the number in it is below 30, and that have a fair number of searches per month (you’ll see the number of searches per month in the second column).
Then go to your Google Site Kit dashboard and see what keywords you are already ranking for. Repeat the Ubersuggest process with these keywords to see if you can come up with any more keywords that will improve your search engine ranking.
What to do with your keywords
Once you have a list of keywords to use on your website, here are some ideas for how you can use them so that Google can index them:
- Add them into the body of your site text.
- Add them to the titles in your website (H1, H2 and H3 tags).
- Add them to the titles and ALT tags of your images.
- Add them to the Yoast metabox on each page of your website.
Need more help?
I offer a basic on-page SEO setup as part of my web design process, and I consult with artists and creative entrepreneurs to create an effective digital strategy to reach their goals. Contact me to find out about how I can help you.
This post is one of a series of tutorial posts that I am writing for my Facebook group of artists and creatives who want to get their online presence up to scratch and create a practical online marketing strategy while we are self-isolating. Let’s come out the other side of this time better prepared to make a good living with our creative talents. You can join us here.
Learn more about creating a website and marketing your art, creative services or products online with Websites for Artists.
Tracy Algar is a visual artist, web designer and digital strategist who has been selling her art online since 2013. For more tips on creating a website and marketing your art and creative products online subscribe to her email list below or Like her Facebook page.