Setting up your Mailchimp account and sending emails

Setting up your Mailchimp account and sending emails

Why artists, makers and creatives need a website

This is a tutorial for setting up your Mailchimp account, integrating it with your Divi website, and sending emails.

My most successful marketing channel is my email list. This is because when a potential collector or client first finds me online, they may not be ready to buy my art or services yet. Even though they may like my work, they may need time to decide whether I’m a good fit for them or whether they really need what I’m offering.

My job is to remind these people that I exist, and that I have something valuable to offer them. My email list gives me the opportunity to show them who I am and what I do, help them get to know me a bit better and see what value I have to offer, e.g. a look into my studio or useful tips and resources.

If I don’t get them onto my email list, they may forget about me forever. But if they’re on my email list, I can reach out to them, in their email inbox, as often as I have something of interest to say or offer.

If you are serious about selling your art or products online, I recommend that you start getting your email list together straight away. 

Mailchimp is my go-to email marketing interface for collecting and interacting with fans, collectors and clients.


Here is a step-by-step walk through of setting up a Mailchimp account, integrating it with your Divi website, and sending emails to your subscribers.

Step 1. Set up a Mailchimp account

 If you already have a Mailchimp account, skip to Step 2.

Go to mailchimp.com and sign up for free. Mailchimp is free to use for up to 2000 subscribers. 

Check your email and activate your Mailchimp account.

Pick the free option and click Complete.

Fill in all the information required until you get to “Lets Get Started”.

Pay special attention to filling out the “Audience name and campaign defaults” section. Be sure to tick Enable Double Opt-in and Send a final welcome email options. 

For more detailed instructions on setting up your account, visit the Mailchimp “Create an Account” tutorial.

Step 2. Link to Mailchimp on your Divi website

If you already have a live optin form on your website, skip to Step 3.

Go to the page on your website where you would like to add an optin form and click Enable Visual Builder.

Add an Email Optin Module where you want it on the page. You do this by clicking on the grey plus button and selecting the Email Optin Module.

The next step is to configure your Mailchimp account in Divi. In the Content tab of your Email Optin Module, scroll down to Email Account and choose Mailchimp from the drop down under Service Provider.

Then click the Add button to link your Mailchimp account to your Divi website.

To find your account name and API key to fill into the required fields, head back to Mailchimp. Once you are logged in, you will see your name with your account name on the top right of the page in the navigation bar with a down arrow next to it. Click on the down arrow and choose Account from the drop down box.

Once you are in the account section, click on Extras and choose API Keys from the drop down.

Under Your API Keys section, click on the button to Create a Key. Then copy the API key that appears and paste it into your Divi Email Optin Module on your website. Also add your account name in the Account name field. Then click the Submit button.

Your Mailchimp account is now linked to your Divi website, and you can scroll back up to the Text section to add your heading and text, and to the Design tab of the module to style it the way you want it.

Once you’ve saved your page, your email optin box is live and ready to start collecting email addresses for you.

Step 3. Email your subscribers

Once you’ve started to collect the email addresses of people who want to hear from you, it’s time to start communicating and relationship building.

Set up a Welcome email that will go to everyone who subscribes

Sign in to your Mailchimp account and click on Audience in the top menu.

Then click on the Manage audience  drop down menu on the right of the page and choose Signup forms.

On the Form Builder page, click on Signup forms in the drop down box and pick Final Welcome Email.


Scroll down to the email template. Here you can add your branding (logo) and tell your subscribers about what they can expect from you. 

Just above and to the right of where it says Add Header Image Graphic, click on Change which will open the Upload page.

Drag your logo onto the upload page (make sure it’s not too huge – about 300px wide will suffice), then once it is uploaded, click on the logo and then on the Insert button (top right).

Next, you will see the image size and Mailchimp will ask you if you want to edit it. Click on the Save and Insert Image button.

You will now have a logo above the text of the email, something like this:

Next, click on Edit, next to the text that says “Your subscription has been confirmed.”, and add your own text.

This could be a warm welcome message telling subscribers what they can expect to receive from you, how often you will send emails, and a thank you for subscribing.

Make sure to hit the Save and Close button when you have finished.

Send regular emails to your list

Decide on the frequency that you want to email your list and add it to your schedule.

A few email ideas:

Take photographs of behind-the-scenes in your studio or workshop, exhibitions you are taking part in and works in progress. Send invitations to events you are taking part in or workshops that you are giving. Show your newest work and tell the story behind it.

Set up a good looking email and send it:

To set up your email, log in to your Mailchimp account and click Create which is top left on the top menu bar. Then choose Email from the drop down box.

Give your campaign a name. Your subscribers won’t see this, so you could call it “February 2020” or something else that helps you recognise which email is which once you’ve sent out a few. Then click the Begin button.

Go through the four sections of the next page, clicking the buttons on the right one by one.

The first section, Recipients, is already completed for you, pulling in your whole list.

The second section, From should be your name or your brand name.

The third section, Subject, is the subject of the email. This will be in the subject line of the subscribers email when they receive it. When you write your Subject, try to make it something that will encourage your subscriber to open the email, i.e. something that they will want to know or see.

The fourth section, Content,  is where you will design the email. Click the Design Email  button. This will take you to Template options. For a free Mailchimp account, only the first two options in the first two vertical rows are available to use.

Pick a template by clicking on it. For the purposes of this tutorial, I have picked the first template in the second row.

I now have this on my screen:

Start designing your email by hovering over the Logo section. A thick dark line will appear with various options to click on.

Click on the little pencil to edit your logo header. If you’ve set up a Welcome Email as described above, you will have a logo waiting for you in your uploaded images.

Now go down all the sections on the email, editing each, adding your copy, links and images.

If you need another section, choose it from the section on the right. You just drag and drop.

Between editing sections you will need to click on Save and close. Each time you do, you will see the available blocks on the right hand side of the page.

If you are leaving the social media and website links block at the bottom of your email, make sure to add your links.

Once you’ve created a good looking email, and said everything that you want to say, Save and close your final section and click the Continue button.

On the next page (back to where you were before you created your email), check that everything is in place and click the Send button at the top, and then the Send button in the pop-up.

If you want your email to go out later, you can click the Schedule button instead and add a date and time that you want your email to go out. 

Step 4. Keep learning

I’ve only touched on the very basics of setting up and using Mailchimp in this post. I suggest taking advantage of the great resources that Mailchimp offers to really USE their platform.

Mailchimp 101

Mailchimp Marketing Tips

Getting Started with Mailchimp

Email Marketing Guide for Successful Campaigns

Other Guides & Tutorials by Mailchimp

Learn more about creating a website and marketing your art, creative services or products online with Websites for Artists.

Tracy Algar is a visual artist, web designer and online marketing specialist who has been selling her work online since 2013. For more tips on creating a website and marketing your art and creative products online subscribe to her email list or Like her Facebook page.

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