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Two WordPress Plugins you need to improve your SEO

Two WordPress Plugins you need to improve your SEO

Why artists, makers and creatives need a website

Search Engine Optimisation (SEO) is the craft of improving your website’s position in search engines. Ranking higher in search engines will mean more traffic to your website, in other words, more eyes on your work.

The world has changed quickly over the past few weeks and months. Right now, in lockdown, there is no chance at all of artworks being seen in person at galleries or studios. More than ever, you need a website that’s up-to-date and easy to find. The art collectors (or clients and customers) are not going to First Friday Artwalks (or craft markets) or popping into local galleries (or shops) to see what’s new. The only place they can find out what you’ve been creating is online. 

Your existing followers may see your post on Facebook or Instagram about the new piece you’ve just finished, and engaged fans and collectors will get your email about the new series that you’re working on. But what about the interior designer who is working on a project during lockdown and can’t get out to go gallery trawling, or the art collector who needs an uplifting new piece for her collection to cheer her up, or the tourist from Europe who would be on holiday in South Africa if it wasn’t for the travel bans, so is doing some armchair travelling and looking at Overberg landscapes on his tablet. How will they find you?

On-page SEO

On-page SEO means optimising your website to improve its organic (free) search engine ranking.

In the next blog post, I will be covering a little bit more about on-page SEO and the exact actions you can take to increase your organic reach.

But first things first!

Get these two FREE WordPress plugins to set you up for SEO success

Before getting down to the nitty gritty of improving your on-page SEO, let’s tool up!

Here’s what you will need:

Google Site Kit

Google Site Kit is available from the WordPress Plugin repository.

Install and activate, then follow the wizard in your WordPress dashboard.

This is the easiest way to set up Google Analytics and Google Search Console for your website.

Yoast SEO

The free version of Yoast SEO is available from the WordPress Plugin respository.

Install and activate and then follow the set-up wizard.

Next week…

In my next blog post, I’ll be taking you through using these tools to improve your SEO.

This post is the first of a series of tutorial posts that I am writing for my Facebook group of artists and creatives who want to get their online presence up to scratch and create a practical online marketing strategy while we are self-isolating. Let’s come out the other side of this time better prepared to make a good living with our creative talents. You can join us here.

Learn more about creating a website and marketing your art, creative services or products online with Websites for Artists.

Tracy Algar is a visual artist, web designer and online marketing specialist who has been selling her art online since 2013. For more tips on creating a website and marketing your art and creative products online subscribe to her email list below or Like her Facebook page.

Digital Strategy – part 2

Digital Strategy – part 2

Part 2 of a 4 part blog series that takes you through the steps you need to follow to create a digital strategy master plan and then to get on with implementing it.

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